ROSSBURG, OH – April 19, 2025 — In a bold move blending business and dirt racing legacy, Jonathan Davenport, the multi-time Dirt Late Model champion widely known as “Superman,” has inked a groundbreaking bumper sponsorship deal with the iconic Eldora Speedway.
The agreement, dubbed the “Eldora Edge Partnership,” will see Eldora become the official rear bumper sponsor of Davenport’s No. 49 Longhorn Chassis car for the 2025 season, marking the first time the track has directly branded itself on a single driver’s car in such a way.
“This is more than a sponsorship—it’s a statement,” Davenport said during the Friday press conference held inside Eldora’s Victory Lane Pavilion. “Eldora is hallowed ground in dirt racing. Having their name on my car’s bumper means I carry their legacy with me, every lap, every track.”
The sponsorship will debut at the Eldora Million in June, where Davenport will run a specially designed bumper wrap featuring the Eldora logo, castle outline, and a custom silver finish. The deal includes multiple promotional tie-ins, including limited-edition Eldora-Davenport diecast models, fan sweepstakes, and behind-the-scenes video content from Davenport’s race weekends at Eldora.
Eldora Speedway General Manager Roger Slack said the track “couldn’t imagine a better ambassador.”
“Jonathan’s name is synonymous with big wins, and so is Eldora,” Slack noted. “We’re thrilled to support him in this unique way and bring fans closer to the action through this collaboration.”
Davenport, a three-time winner of the World 100, has enjoyed enormous success at the Rossburg half-mile oval, making the partnership feel natural. Fans have already dubbed the union “Bumper to Glory,” and Eldora plans to launch a full marketing campaign around the theme in May.
The partnership also includes community outreach elements, with Davenport and Eldora Speedway teaming up to donate proceeds from merchandise sales to local racing charities and youth racing programs in Ohio and Georgia.
When asked if this partnership hints at Davenport transitioning into a larger role with Eldora post-driving, he smiled and replied, “You never know what the future holds. But right now, I’m focused on winning, especially here.”
Key Details of the Deal:
- Sponsor: Eldora Speedway (rear bumper placement)
- Debut Race: Eldora Million, June 2025
- Merch Tie-ins: Diecasts, signed bumpers, limited-edition T-shirts
- Charity Component: Portion of proceeds to youth motorsports programs
- Duration: Full 2025 season, with option to renew in 2026
With Davenport leading the pack and Eldora on his tailgate, the 2025 season is set to bring horsepower, heritage, and high drama to dirt fans across the country.
