Compared to regular WNBA games, Caitlin Clark games receive twice as many ratings.
Caitlin Clark is TV gold.
On Sunday, Clark vs Angel Reese generated record viewership and not only became the highest-rated game of the WNBA season, but the highest-rated game since 2001.
Sunday’s Fever-Sky WNBA regular season game, the third meeting of the season between Indiana’s Caitlin Clark and Chicago’s Angel Reese, averaged 2.30 million viewers on ESPN — surpassing the teams’ meeting on CBS the prior week (2.25M) as the most-watched WNBA game since Memorial Day 2001.
The three most-watched WNBA games since 2001 have come just in the first six weeks this season, two being matchups of Clark and Reese and the third being Clark’s debut against Connecticut on Opening Night.
Chicago’s win was also the most-watched WNBA telecast ever on ESPN.
Fox Sports data analyst Michael Mulvihill released some eye-popping stats that shows WNBA games featuring Clark get twice the ratings as regular WNBA games and three times as many viewers vs games that aired last season.
It seems like Clark is a huge driving force in the WNBA ratings game.